睿青

实用英语集锦2

睿青 — Sat, 30 Aug 2008 10:02:32 +0800

实用英语集锦2

爱情篇 love (中英对照)
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04-13-2005 22:40:46 作者：wo0 阅读 1480 次

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jiddu Krishnamurti, lndia-born religious philosop A man who does not know what passion is will never know   love because love can come into being only when there is total self aban -donment .
一个不懂得徼情的人永远不会懂得爱，因为只有在完全无我的时候，才有达到爱的境界。印度出生的宗教哲学家    克里希纳穆尔.J.　

Absence to love is what wind is to fire .lt extinguishes the small; it inflames the great.Roger de Bussy-Rabutin, French writer
离别之于爱情好比风之于火，它能将小火熄灭，使大火熊熊燃烧。法国作家    比西-拉比旦.R.

Every man is a poet when he is in love Plato. ancient Creek philosopher 　
每个恋爱中的人都是诗人。古希腊哲学家    柏拉图

First love is only a little foolishness and a lot of curiosity. George Bernard Shaw　
初恋就是一点点笨拙外加许许多多好奇。英国剧作家肖伯纳.G　

Friendship is like earthenware: once broken, it can be mended; love is like a mirror: once broken, that ends it. Josh Billings. American humorist　
友谊就像陶器，破了可以修补；爱情好比镜子，一旦打破就难重圆。美国幽默作家比林斯. .J　

Friendship is love without his wings.George Gordon Byron, Bdritish poet　
友谊是没有羽翼的爱。英国诗人   拜伦.G,G　

Gravitation is not responsible for people falling in love.Albert Einstein, American scientist
并非地球引力使人坠入爱河。美国科学家

The greater the power, the more dangerous the abuse.
Burke Edmund, British statesman
权力越大，滥用职权的危险就越大。
英国政治家埃德蒙.B.

The greatest of evils and the worst of crims is poverty.
George Bernard Shaw, British dramatist
最大的恶和最凶的罪是贫穷。
英国剧作家肖伯纳.G.

The paramount duty of Congress is to stop deficiencies by the restoration of that protective legislation which has always been the firmst prop of the Treasury.
William Mckinley, American president 国会的最高职责是恢复始终是国家财政最坚实支柱的保护性立法，以制止财政赤字。
美国总统科金利.W.
The people may safely be trusted to hear everything true and false, and to form a correct judgment,Were it fall to me to decide whether we should have a government without newspapers of newspapers without a government, I should not hesitate a moment to prefer the latter.
Thomas Jefferson, American president 人民是完全可以信赖的，应该让他们听到一切真实和虚伪的东西，然后作出正确的判断。倘使让我来决定，我们应该是有一个政府而不要报纸呢，还是应该有报纸而不要政府，我会毫不犹豫选择后者。
美国总统杰斐逊.T.
The tyrant dies and his rule ends, the martyr dies and his rule be-gins.
Soren Kierkegaard, Danish religious philowopher 暴君死了，他统治也就结束；烈士死了，他的统治刚开始。
丹麦宗教哲学家基尔克戈德.S.

There is something behind the throne greater than the king him-self.
William Pitt, British statesman
在王座的后面还有比国王本人更伟大东西。
英国政治家皮特.W.

To be acquainted with the merit of ministry, we need only observe the condition of the people.
Junius, Unidentified letter writer 要了解政府的政绩只需要观察民情。
国籍不明书信代理人朱尼厄斯
To know the pains of power, we must go to those who have it; to know its pleasure, we must go to those who are seeking it :the pains of power is real, its pleasures imaginary.
C.Colton Charles, British churchman 欲知权力带来的痛苦，去问那些当权者；欲知权力带来的乐趣，去问那些追逐权势者：权力带来的痛苦是真实的，而权力带来的乐趣只不过是凭空想象的。
英国牧师查尔斯.C.C.
Too fond of the right to pursue the expedient.
Oliver Goldsimith, British poet 过分喜欢权力就会不择手段。
英国诗人哥尔德斯密斯.O.
We need in politics man who have something to give, not men who have something to get.
Bernard Baruch, Averican economist 在政治中我们需要能有所奉献的人，而不是想有所收获的人。
美国经济学家巴鲁克.B.
When a man assumes a public trust, he should consider himself as public property.
Thomas Jefferson, American President 当一个人受到公众信任时，他就应该把自己看作公众的财产。
美国总统杰斐逊.T.
When society requires to be rebuilt, there is no use attempting to rebuild it on the old plan.
John Stuart Mill, BAritish economist 当社会需要重建时，试图墨守旧的蓝图重建它是徒劳无益的。
英国经济学家穆勒.J.S.

来源：寄托天下

　　玉不琢，不成器: C: A piece of jade unless cut forms no article of vertu. /

　　E: An uncut gem goes not sparkle. / The finest diamond must be cut. /

Unpolished pearls never shine.

　　十年树木，百年树人: C: It takes ten years to grow a tree and a hundred

　　years to bring up a generation of good men. / E: It takes three

　　generations to make a gentleman.

　　学无止境: C: knowledge is infinite / E: progress sometimes uses a comma,

　　but never a full stop.

　　此地无银三百两: never try to prove what nobody doubts.

　　严师出高徒: C: Good pupils are to be brought up by strict teachers. / E: It

　　is the bridle and spur that makes a good horse.

　　得不偿失: give a lark to catch a kite.

　　对症下药: a disease known is half the cure.

　　君子之交淡如水: a hedge between keeps friendship green.

　　化干戈为玉帛: bury the hatchet.

　　家和万事兴: he is happiest, be he king or peasant, who finds peace in his

　　home.

　　江山易改，本性难移: the leopard cannot change its spots.

　　留得青山在，不怕没柴烧: where there is life, there is hope.

　　狡兔三窟: the mouse that has but one hole is quickly taken.

　　举一反三: half a tale is enough for a wise man.

　　当局者迷，旁观者清: outsiders see more than insiders. / standers-by see

　　more than gamesters.

　　世上无难事，只怕有心人: dogged does it.

　　笨鸟先飞: C: a slow sparrow should make an early start. / E: a lame

　　traveler should get out betimes.

　　冷暖自知: every man is best known to himself.

　　有情人终成眷属: every jack has jill.

　　宁为玉碎不为瓦全: better death than dishonor.

　　情人眼里出西施: if jack is in love, he is no judge of jill’s beauty.

　　拳不离手，曲不离口: no day without a line.

　　吃一堑，长一智: by falling we learn to go safely.

　　塞翁失马: no great loss without some small gain.

　　天无绝人之路: god tempers the wind to the shorn lamb.

　　仁者见仁，智者见智: E: the donkey means one thing, and the driver

　　another. / C: the benevolent see benevolence and the wise see wisdom.

　　师傅领进门，修行在个人: no man is his craft’s master the first day.

来源：英语麦当劳

　　acrobatic gymnastics---技巧运动
　　athletics/track & field---田径
　　beach---海滩
　　boat race---赛艇
　　bobsleigh, bobsled---雪橇
　　boxing---拳击
　　canoe slalom---激流划船
　　canoe---赛艇
　　chess---象棋
　　cricket---板球
　　cycling---自行车
　　diving---跳水
　　downhill race---速降滑雪赛,滑降
　　dragon-boat racing---赛龙船
　　dressage---盛装舞步
　　equestrian---骑马
　　fencing---击剑
　　figure skating---花样滑冰
　　football(英语)/soccer(美语)---足球
　　freestyle----自由式
　　gliding; sailplaning---滑翔运动
　　golf----高尔夫球
　　Greece-Roman wrestling----古典式摔跤
　　gymnastic apparatus----体操器械
　　gymnastics----体操
　　handball-----手球
　　hockey----曲棍球
　　hold, lock-----揪钮
　　horizontal bar-----单杠
　　hurdles; hurdle race----跨栏比赛
　　huttlecock kicking---踢毽子
　　ice skating---滑冰
　　indoor---室内
　　item Archery---箭术
　　judo---柔道
　　jumping----障碍
　　kayak----皮划艇
　　mat exercises---垫上运动
　　modern pentathlon---现代五项运动
　　mountain bike---山地车
　　parallel bars---双杠
　　polo---马球
　　relative work---造型跳伞
　　relay race; relay---接力
　　rings----吊环
　　roller skating----滑旱冰
　　rowing-----划船
　　rugby---橄榄球
　　sailing--帆船
　　shooting---射击
　　side horse, pommelled horse---鞍马
　　ski jump---跳高滑雪
　　ski jumping competition---跳高滑雪比赛
　　ski---滑雪板
　　skiing---滑雪
　　slalom---障碍滑雪
　　softball---垒球
　　surfing---冲浪
　　swimming----游泳
　　table tennis---乒乓球
　　taekwondo---跆拳道
　　tennis----网球
　　toxophily---射箭
　　track---赛道
　　trampoline---蹦床
　　trapeze---秋千
　　triathlon---铁人三项
　　tug-of-war---拔河
　　volleyball---排球
　　badminton---羽毛球
　　baseball---棒球
　　basketball---篮球
　　walking; walking race---竞走
　　wall bars---肋木
　　water polo----水球
　　weightlifting ---举重
　　weights ---重量级
　　winter sports -----冬季运动
　　wrestling --- 摔交
　　yacht --- 游艇
　　Men's 10m Platform 男子10米跳台
　　Women's Taekwondo Over 67kg 女子67公斤级以上跆拳道
　　Women's Athletics 20km Walk 女子20公里竟走
　　Men's Diving Synchronized 3m Springboard 男子3米跳板
　　Women's Diving 3m Springboard 女子3米跳板
　　Women's Diving Synchronized 10m Platform 女子10米跳台
　　Men's Wrestling Greco-Roman 58kg 男子58公斤古典摔交
　　Men's Diving 3m Springboard 男子3米跳板
　　Men's Artistic Gymnastics Parallel Bars 竞技体操男子双杠
　　Women's Artistic Gymnastics Beam 竞技体操女子自由体操
　　Men's Table Tennis Singles 男子乒乓单打
　　Women's Diving 10m Platform 女子10米跳台
　　Women's Artistic Gymnastics Uneven Bars 竞技体操女子跳马
　　Women's Table Tennis Singles 女子乒乓单打
　　Men's Badminton Singles 男子羽毛球单打
　　Women's Badminton Doubles 女子羽毛球双打
　　Men's Diving Synchronized 10m Platform 跳水男子10米跳台
　　Women's Diving Synchronized 3m Springboard 跳水女子3米跳板
　　Men's Table Tennis Doubles 男子乒乓球双打
　　Women's Badminton Singles 女子羽毛球单打
　　Men's Fencing Team Foil 击剑男子团体花剑
　　Women's Judo Heavyweight +78kg 柔道女子重量级78公斤
　　Men's Shooting 10m Running Target 射击男子10米移动靶
　　Women's Shooting 25m Pistol 射击女子25米运动手枪
　　Women's Table Tennis Doubles 女子乒乓球双打
　　Men's Weightlifting 77kg 举重男子77公斤级抓举　
　　Women's Weightlifting 75+ kg 举重女子75公斤以上级抓举
　　Mixed Badminton Doubles 羽毛球男子双打
　　Women's Artistic Gymnastics All-Around Finals 竞技体操女子个人全能决赛
　　Women's Judo Half-Heavywt 78kg 女子次重量级78公斤级柔道
　　Men's Artistic Gymnastics All-Around Finals 竞技体操男子个人全能
　　Women's Fencing Team Epee 击剑女子团体重剑
　　Women's Artistic Gymnastics Team Finals 竞技体操女子团体　
　　Women's Judo Half-Middlewt 63kg 女子次中量级63公斤级柔道
　　Women's Weightlifting 63kg 女子63公斤级挺举举重
　　Women's Weightlifting 69kg 女子69公斤级抓举举重
　　Men's Artistic Gymnastics Team Finals 男子团体竞技体操
　　Men's Shooting 10m Air Rifle 射击男子10米气步枪
　　Women's Shooting Trap 射击女子多向飞碟
　　Women's Weightlifting 53kg 举重女子53公斤级抓举
　　Women's Judo Half-Lightwt 52kg 女子次轻量级52公斤柔道
　　Women's Shooting 10m Air Pistol 女子10米汽枪
　　Women's Cycling Track 500m Time Trial 运动场自行车赛女子500米计时赛
　　Men's Shooting 10m Air Pistol 男子10米气手枪
　　Women's Shooting 10m Air Rifle 女子10米气步枪
　　Men's Weightlifting 56kg 男子56公斤级挺举　

爱屋及乌 Love me, love my dog.
百闻不如一见 Seeing is believing.
半斤八两 six of one and half a dozen of the other
班门弄斧 teach fish to swim; teach one’s grandmother to suck eggs
本末倒置 put the cart before the horse
捕风捉影 catch at shadows
不顾艰险，赴汤蹈火 go through thick and thin; go through fire and water
不可外扬的家丑；隐情 a skeleton in the cupboard
不浪费，不愁缺 Waste not, want not.
不伦不类；非驴非马；古怪之人 be neither fish,flesh,nor good red herring
不劳则无获 No pains, no gains. No gains without pains.
不入虎穴，焉得虎子 Nothing venture,nothing have.
吃一堑，长一智 A fall into the pit, a gain in your wit.
出生牛犊不怕虎 A new-born calf makes little of a tiger.
船到桥头自会直 You will cross the bridge when you get to it.
打草惊蛇 beat the grass to alert/startle the snake
大海捞针 look for a needle in a haystack
打开天窗说亮话 put all cards on the table
(他)得寸进尺 Give him an inch and he’ll take an ell.
多此一举 carry coals to Newcastle
洗心革面 turn over a new leaf
放长线，钓大鱼 throw a long line to catch big fish
改邪归正 mend one’s ways
隔墙有耳 Walls have ears.
本性难改 The leopard can’t change its spots.
孤注一掷 put all one’s eggs in one basket
光明正大 be fair and square
过河拆桥 kick down the ladder上楼抽梯
画蛇添足 paint the lily
患难见真情A friend in need is a friend indeed.
浑水摸鱼 fish in troubled waters
火上加油 add fuel to the fire; pour oil on the flame
既往不咎 Let bygones be bygones.
见风使舵 (to steer according to the wind)
骄兵必败 Pride goes before a fall.
捷足先登 The early bird catches/gets the worm.
金窝银窝，不如自家草窝 East or west, home is the best.
酒肉朋友 a fair weather friend
不择手段 by hook or by crook
来得容易，去得快 Easy come, easy go.
乱七八糟 be at sixes and sevens
旁观者清 The onlooker sees most of the game.
破釜沉舟 burn one’s boat
骑虎难下 hold a wolf by the ears
巧妇难为无米之炊 One can’t make brick without straw.
入乡随俗 When in Rome, do as the Romans do.
山穷水尽 be at the end of one’s rope(tether)
三思后行 Look before you leap.
事难两全 You cannot eat your cake and have it
食言 go back on one’s word
水底捞月 fish in the air
熟能生巧 Practice makes perfect.
捡了芝麻，丢了西瓜 Penny wise, pound foolish
胸有成竹 have a card up one’s sleeve
雪中送炭 help a lame dog over a stile
易如反掌 as easy as a turn of one’s wrist
英雄识英雄 Like knows like.
英雄所见略同 Great minds think alike.
欲速不达 More haste, less speed.
掌上明珠 the apple of one’s eyes
直言不讳 call a spade a spade
坐立不安 be/sit on pins and needles

来源：中青网

酒瓶上往往有一些英文标记，表明酒的品质，不同的国家有不同的表示方法。

　　法国酒法规定：只有在夏郎德省(Charentes)及滨海夏郎德地区的少数地点，栽培几个特定的葡萄品种，利用壶式蒸馏锅，直火蒸馏所得的蒸馏液，贮存在橡木桶内，经过若干年陈酿老熟的蒸馏酒，才批准使用“可涅克”(Cognac)的商标。其它地区，既使用同样方法酿制成的蒸馏酒，
不能用“可涅克”名称。

　　如法国可涅克酒(白兰地酒)的酒瓶上，常常可看到以下标记：

　　Three Stars三星,贮藏4.5年以下.

　　V.S.O.P.　 Very Superior Old Pale　非常优质的陈年浅色白兰地。至少贮藏 4.5年的白兰地,色较浅,

　　V.S.O.　Very Special Old

　　V.V.S.O.　 VeryVerySpecialOldPale

　　V.S.O.D.　Very Superior Old Dark(酒盛在木桶中,吸收木桶溶解出来的丹宁成份,使酒从无色变为褐色,时间愈久,酒色愈深,故名.

　　Reserve　保留

　　Extra特级

　　X.OExtra Old陈年特级

　　CordonBlue　蓝饰带

　　V.S.E.P.　Very Superior Extra Pale　说明这是"极高档的蒸馏酒",常见于美国市场。

　　法国香槟酒含糖量的表示方法:

　　EXTRA-SEC含糖百分之一到百分之二

　　SEC　含糖百分之二到百分之五

　　DEMI-SEC含糖百分之四到百分之六

　　DOUX含糖百分之八到百分之十

来源：天涯虚拟社区

新年-New Year’s Day
　　春节-Spring Festival
　　三八节-International Working Women’s Day
　　五一节-May Day
　　五四节-Chinese Youth Day
　　六一节-International Children’s Day
　　八一建军节-Army Day
　　中国共产党成立纪念日-Aniversary of the Founding of the Communist Party of China
　　国庆节-National Day
　　
　　春联-Spring Festival Couplets
　　年画-New Year pictures
　　剪纸-paper-cuts
　　除夕-the New Year’s eve
　　守岁-stay up late on the New Year’s eve
　　放鞭炮-let off fire crackers
　　拜年-pay a New Year visit
　　团圆饭-family reunion dinner
　　元宵节-Lantern Festival
　　元宵-sweet dumplings
　　花灯-festival lantern
　　灯谜-lantern riddle
　　龙灯-dragon lantern
　　扫墓-sweep graves of one’s ancestors or loved ones
　　祭祖宗-offer scarifices to the ancestors
　　踏青-go for an outing in spring
　　赛龙舟-dragon-boat racing
　　赏月-appreciate the glorious full moon
　　九九重阳节-Double Ninth Day
　　赏菊-admire the beauty of chrysanthemum

Shares 【英】【复】股票（＝【美】stock）
Blue chip shares （投资比较安全的）热门股票
Stocks （企业的）股份总额，股本，股票
Blue chip stocks 蓝筹股，最佳股票
Equities 【英】【复】（无固定利息的）股票，证券
Stock exchange 股票交易市场
Stock market 股市
Bourse （尤其巴黎的）外币市场
Listed报价，提出价格，列于表上
Quoted 报价，提出价格，列于表上
Brokers （替人买卖股票、证券等之）经纪人
Dealers 商人，贩子，掮客
Traders 交易者
Invest 投资，投资于
Investment 投资
Investors 投资者
Shareholders 股票持有者，股东

<牛市和熊市>

bear market 空头市场，跌风市场，熊市
bearish （继续）看跌的，卖空的
bears 卖空的证券交易投机，俗称空头
bull market 多头市场，行情上涨，牛市
bullish （继续）看涨的，牛市的
bulls 买空，做多头，哄抬证券价格
gain ground 获得利润、营利
make gains 获得利润、营利
lose ground 股市下跌
rally （股票市场的）价格止跌，回稳
recover （股市的）恢复
regain ground 重新获得利润
regain lost ground 重新获得（失去的）利润
recovery 恢复

<在证券交易所交易>
trade 经营（股票等的）交易
trading 交易、贸易
active trading 交易活跃
moderate trading 交易适度
change hands （股票）易手，交易成功
turnover 营业额，成交量，证券交易额<在证券交易所交易>
trade 经营（股票等的）交易
trading 交易、贸易
active trading 交易活跃
moderate trading 交易适度
change hands （股票）易手，交易成功
turnover 营业额，成交量，证券交易额

股票交易市场并不十分活跃时，用以下形容词修饰：
dull
hesitant
lacklustre
light
negligible
queit
slow
sluggish
thin
weak

股票价格的趋向不清晰时，用下列形容词修饰：
bumpy
choppy
hesitant
mixed
uncertain

出现大量交易，股票成交量增高时，用下列形容词修饰：
brisk
heavy
hectic

出现巨额成交量时，用下列形容词修饰：
frantic
frenetic
frenzied

<市场动态常用词汇>

going up
当股票价格上升时，可用这些词汇来表述，但它们本身并不说明上涨的幅度。
Advance
Increase
rise

going down
股票价格下跌时，可用这些词汇来表述，但它们本身不说明下跌的幅度：
decline
drop
fall
retreat
slide

going up by small or moderate amounts
股票价格上升幅度较小或适度时，用这些词汇来描述：
edge higher
edge up
firm

going up by large amounts
当股票价格有很大的增幅，上升速度很快，上升急剧时，可用这些词汇表述：
climb(higher)
jump
leap
roar ahead
roar up
rocket
shoot up
skyrocket
soar
surye

going down by small or moderate amounts
股票出现小幅度或适度下跌时，用这些词汇表述：
dip
drift(lower)
ease
edge down
edge lower
slip(lower)

going down by large amounts
这些词用来描述股票价格的大幅下跌
dive
nosedive
plunge
plummet
tumble

going down fast by very large amounts
股票价格大幅下跌，尤其是快速下跌时，可用这些词汇表述
crash
collapse
crumble<市场动态词汇二>

going up
描述股票价格上升时，但不明确指出上升幅度的名词：
advance
rise

going down
描述股票价格下降，但不明确指出下跌幅度的名词
decline
drop
fall
retreat
slide

going up by large amounts
描述股票价格大幅上涨，或者上升迅速、急剧的名词。
Climb
Jump
Leap
Surge

going down by small or moderate amounts
描述价格下跌幅度较小或适中的名词
dip
drift
slip

going down by large amounts
描述股票价格大幅下跌的名词
dive
nosedive
plummet
plunge
tumble

going down fast by very large amounts
描述股价大幅下跌，尤其是下跌非常快时的名词
crash
collapse
slump

最高记录和最低记录
high 高峰，高水准
all-time high 打破新记录，创造历史最高点
record high 打破新记录，创造历史最高点

collapse （价格等）暴跌
crash 崩溃、垮台、失败
free fall （跳伞等）自由降落，惯性运动
low 低水平，低数字，低点
all-time low （股票价格等的）历史最低点，最低值
record low （股票价格等的）历史最低点，最低值
meltdown 熔化，熔毁，变卖（财产）

景气、低沉和萧条

boom （商业等）景气、繁荣；（股票价格）激增，暴涨
growth （经济）发展，增长
downturn 下降趋势，向下，下转
turn down 向下转折，下降
slowdown 减速，减退，衰退
slow down 减速减退，衰退
weaken 削弱，减弱，变衰弱

recession 猛落，暴跌，工商业的衰退（经济增长小，停步不前，甚至出现负增长）
slump （物价，贸易活动等的）普跌，暴跌，不景气
recover 复原，恢复以前的繁荣
recovery复原，恢复以前的繁荣
pick up 加速，经济好转
turn up加速，经济好转
pick-up 经济回转，复苏
upturn经济回转，复苏

depression “recession经济衰退”严重化，出现的商业萧条期
Depression 特指1929年华尔街大崩溃后出现的经济大萧条
slump

来源：沪江英语

Mercedes－Benz 梅赛德斯－奔驰
　　SUZUKI 铃木
　　Porsche 宝时捷
　　Mazda 马自达
　　Lotus 莲花
　　Audi 奥迪
　　TOYOTA 丰田
　　Saab 绅宝
　　Pontiac 庞迪克
　　Buick 别克
　　NISSAN 尼桑
　　ARO 爱罗
　　Alfa Romeo 阿尔法。罗蜜欧
　　SUBARB 富士速波
　　Seat 西雅特
　　Fiat 菲亚特
　　BMW 宝马
　　Citroen 雪铁龙
　　Daihatsu 大发
　　Renault 雷诺
　　Ferrari 法拉利
　　Bentley 宾特利/本特利
　　Peugeot 标志
　　Jaguar 美洲虎
　　Ford 福特
　　Chrysler 克莱斯勒
　　Morgan 摩根
　　OPEL 欧宝
　　Honda 本田
　　KIA 起亚
　　Daewoo 大宇
　　Dodge 道奇
　　Cadillac 卡迪拉克
　　Lamborghini 兰博基尼
　　Lexus 凌志
　　Lincoln 林肯
　　Hyundai 现代
　　Volkswagen 大众
　　Rover 罗孚
　　Mercury 水星
　　Rolls－Royce 劳斯莱斯
　　Chevrolet 雪佛莱
　　Venturi 文图瑞
　　VOLVO 沃尔沃
　　Mitsubishi 三菱
　　Acura 本田极品
　　Skoda 斯柯达
　　Aston Martin 阿斯顿马丁
　　Oldsmobile 奥斯莫比
　　Polo 保罗
　　Golf 高尔夫
　　Passat 帕萨特
　　Santana 桑塔纳

来源：网易教育论坛

1. Stop complaining! 别发牢骚！

2. You make me sick! 你真让我恶心！

3. What’s wrong with you? 你怎么回事？

4. You shouldn’t have done that! 你真不应该那样做!

5. You’re a jerk! 你是个废物/混球！

6. Don’t talk to me like that! 别那样和我说话!

7. Who do you think you are? 你以为你是谁？

8. What’s your problem? 你怎么回事啊？

9. I hate you! 我讨厌你！

10. I don’t want to see your face! 我不愿再见到你！

11. You’re crazy! 你疯了!
12. Are you insane/crazy/out of your mind? 你疯了吗？（美国人绝对常用！）

13. Don’t bother me. 别烦我。

14. Knock it off. 少来这一套。

15. Get out of my face. 从我面前消失！

16. Leave me alone. 走开。

17. Get lost.滚开！

18. Take a hike! 哪儿凉快哪儿歇着去吧。

19. You piss me off. 你气死我了。

20. It’s none of your business. 关屁事！

21. What’s the meaning of this? 这是什么意思？

22. How dare you! 你敢！
23. Cut it out. 省省吧。

24. You stupid jerk! 你这蠢猪！

25. You have a lot of nerve. 脸皮真厚。

26. I’m fed up. 我厌倦了。

27. I can’t take it anymore. 我受不了了！（李阳老师常用）

28. I’ve had enough of your garbage. 我听腻了你的废话。

29. Shut up! 闭嘴！

30. What do you want? 你想怎么样？

31. Do you know what time it is? 你知道现在都几点吗？

32. What were you thinking? 你脑子进水啊？

33. How can you say that? 你怎么可以这样说
34. Who says? 谁说的？

35. That’s what you think! 那才是你脑子里想的！

36. Don’t look at me like that. 别那样看着我。

37. What did you say? 你说什么？

38. You are out of your mind. 你脑子有毛病！

39. You make me so mad.你气死我了啦。

40. Drop dead. 去死吧！

41. **** off. 滚蛋。

42. Don’t give me your shit. 别跟我胡扯。

43. Don’t give me your excuses/ No more excuses. 别找借口。

44. You’re a pain in the ass. 你这讨厌鬼。

45. You’re an asshole. 你这缺德鬼。

46. You bastard! 你这杂种！

47. Get over yourself. 别自以为是。

48. You’re nothing to me. 你对我什么都不是。

49. It’s not my fault. 不是我的错。

50. You look guilty. 你看上去心虚。

51. I can’t help it. 我没办法。

52. That’s your problem. 那是你的问题。

53. I don’t want to hear it. 我不想听！

54. Get off my back. 少跟我罗嗦。

55. Give me a break. 饶了我吧。

56. Who do you think you’re talking to? 你以为你在跟谁说话？

57. Look at this mess! 看看这烂摊子！

58. You’re so careless. 你真粗心。

59. Why on earth didn’t you tell me the truth? 你到底为什么不跟我说实话？

60. I’m about to explode! 我肺都快要气炸了！

61. What a stupid idiot! 真是白痴一个！

62. I’m not going to put up with this! 我再也受不了啦！

63. I never want to see your face again! 我再也不要见到你！

64. That’s terrible. 真糟糕！

65. Just look at what you’ve done! 看看你都做了些什么！

66. I wish I had never met you. 我真后悔这辈子遇到你！

67. You’re a disgrace. 你真丢人！

68. I’ll never forgive you! 我永远都不会饶恕你！

69. Don’t nag me! 别在我面前唠叨！

70. I’m sick of it. 我都腻了。

71. You’re such a *****! 你这个婊子!

72. Stop screwing/ fooling/ messing around! 别鬼混了！

73. Mind your own business! 管好你自己的事！

74. You’re just a good for nothing bum! 你真是一个废物！/ 你一无是处！

75. You’ve gone too far! 你太过分了！

76. I loathe you! 我讨厌你！

77. I detest you! 我恨你！

78. Get the hell out of here! 滚开!

79. Don’t be that way! 别那样！

80. Can’t you do anything right? 成事不足，败事有余。

81. You’re impossible. 你真不可救药。

82. Don’t touch me! 别碰我！

83. Get away from me! 离我远一点儿！

84. Get out of my life. 我不愿再见到你。/ 从我的生活中消失吧。

85. You’re a joke! 你真是一个小丑！

86. Don’t give me your attitude. 别跟我摆架子。

87. You’ll be sorry. 你会后悔的。

88. We’re through. 我们完了！

89. Look at the mess you’ve made! 你搞得一团糟！

90. You’ve ruined everything. 全都让你搞砸了。

91. I can’t believe your never. 你好大的胆子！

92. You’re away too far. 你太过分了。

93. I can’t take you any more! 我再也受不了你啦！

94. I’m telling you for the last time! 我最后再告诉你一次！

95. I could kill you! 我宰了你！

96. That’s the stupidest thing I’ve ever heard! 那是我听到的最愚蠢的事！ (比尔
·盖茨常用)

97. I can’t believe a word you say. 我才不信你呢!

98. You never tell the truth！你从来就不说实话！

99. Don’t push me ! 别碰我

常用英语集锦1

睿青 — Sat, 30 Aug 2008 09:58:36 +0800

实用英语集锦

clock in 打卡
Don’t forget to clock in, otherwise you won’t get paid.　别忘了打卡，否则领不到钱。
　　
come on to 对...轻薄；吃豆腐
Tanya slapped Bill after he came on to her. Tanya在Bill对她轻薄之后打了他一巴掌。
　　
come easily 易如反掌
Languages come easily to some people. 语言学习对有些人来说易如反掌。
　　
don’t have a cow 别大惊小怪
Don’t have a cow! I’ll pay for the damages. 别大惊小怪的！我会赔偿损失的。
　　
push around 欺骗
Don’t try to push me around! 别想耍我！
　　
keep one’s shirt on 保持冷静
Keep your shirt on. He didn’t mean to offend you. That’s just the way he talks. 保持冷静。那只是他说话的惯常方式，他并非有意要冒犯你。
　　
cool it 冷静一点
Cool it. You are making me mad. 冷静一点。你快把我逼疯了。
　　
joy ride 兜风
Let’s go for a joy ride. 让我们去兜兜风。
　　
rap 说唱乐
Do you like rap music? I have trouble understanding the words. 你喜欢说唱音乐吗？我听不太懂其中的歌词。
　　
red-letter day 大日子
This is a red-letter day for Susan. She made her first sale to a very important client. 今天是susan的大日子。她和一个非常重要的客户做成了第一笔生意。
　　
go up in smoke 成为泡影
Peter’s vacation plans went up in smoke when a crisis arose in the office. 办公室出了问题，peter的假期泡汤了。
　　
hit the road 上路
We should probably hit the road. It’s going to take us two hours to get home. 我们可能该上路了吧？到家的两个小时呢！
　　
shape up 表现良好，乖
You’d better shape up if you want to stay on. 如果你还想留下来的话最好乖一点儿。
　　
scare the [脏话,已过滤] out of someone 吓死某人了
Don’t sneak up behind me like that. You scared the [脏话,已过滤] out of me. 不要那样从后面突然吓我。你吓死我了。
　　
pull strings 运用关系（源于“拉木偶的线”）
He pulled some strings and managed to get us front row seats for the concert. 他运用关系替我们拿到音乐会前排的位子。
　　
come again 再说一遍
Come again? I didn’t quite understand what you said. 再说一遍好吗？你刚说的话我不明白。
　　
come clean 全盘托出，招供
The criminal decided to come clean. 罪犯决定供出事实。
　　
spring for 请客
Let me spring for dinner. 我来请客吃饭吧。
　　
spill the beans 泄漏秘密
Don’t spill the beans. It’s supposed to be a secret. 别说漏了嘴，这可是个秘密哦！
　　
stick in the mud 保守的人
Cathy is such a stick in the mud. She never wants to try anything new. Cathy真保守，她从不想尝试新事物。
　　
john 厕所
I have to go to the john. Wait for me in the car. 我要去厕所。在车里等我一下。
　　
keep in line 管束
He needs to be kept in line. He’s too wild. 他太野了，要好好管束一下。
　　
jump the gun 草率行事
Don’t jump the gun. We have to be patient for a while. 不要草率行事。我们应该耐心等一会儿。
　　
jump to conclusion 妄下结论
Don’t jump to conclusion. We have to figure it out first. 不要妄下结论，先把事情搞清楚。
　　
lemon 次
This car is a real lemon. It has broken down four times.这辆车真次，已经坏了四次了！
　　
fishy 可疑的
His story sounds fishy. We should see if it’s really true. 他的故事听起来可疑。我们应该看看到底是不是真的。
　　
flip out 乐死了
Chris flipped out when I told him that we won the game. 我告诉克里斯我们赢了比赛时，他乐歪了。
　　
fix someone up 撮合某人
I think Xixi and Macaulay would make a perfect couple. Let’s fix them up. (Haha,just kidding 我想习习和 macaulay 会是理想的一对，我们来撮合他们吧。（呵，开个玩笑，习习和macaulay不会生气吧？：）
　　
take a shine to 有好感
He really likes you. There are very few people he takes a shine to right away. 他真的喜欢你。他很少对人一见面就有好感的。
　　
third wheel 累赘，电灯泡
You two go on ahead. I don’t want to be a third wheel. 你们两个去好了，我不想当电灯泡。
　　
ripoff 骗人的东西
What a ripoff! The new car I bought doesn’t work! 真是个骗人货！我买的新车启动不了！
　　
rock the boat 找麻烦
Don’t rock the boat! Things are fine just the way they are. 别找麻烦了，事情这样就够好了。
　　
blow it 搞砸了，弄坏了
I blew it on that last exam. 我上次考试靠砸了。
　　
in hot water 有麻烦
He is in hot water with his girlfriend recently. 近段时间他跟女友的关系有点僵。
　　
put one’s foot in one’s mouth 祸从口出
Wally is always saying such stupid thing. He has a real talent for putting his foot in his mouth. 沃力尽说这种蠢话。他真有惹是生非的本事。　
　　
flop （表演、电影等）不卖座，失败
The movie was a flop. Nobody went to see it.这部电影卖座率奇低，没有人去看。
　　
drop in/by/over 随时造访
Feel free to drop in anytime. I’m usually home and I’d love the company. 欢迎随时来坐坐。我通常在家，也喜欢游人做伴。
　　
drop a line 写信
Drop me a line! 给我写信！
　　
duck 躲闪，突然低下头
Remind little Bobby to duck his head when he crawls under the table so he won’t hit his head. 提醒小波比爬到桌下时要低头才不会受伤。
　　
go with the flow 随从大家的意见
Sharon is an easy-going person. She just goes with the flow. 沙伦是个随和的人。人家怎么说，她就怎么做。
　　
act up 胡闹，出毛病
The children started to act up as soon as the teacher left the room. 老师一离开教室，孩子们就闹起来了。
　　
ad lib 即兴而作，随口编
The comedian ad libbed most of his routine. 那个喜剧演员大多是即兴表演。
　　
blah-blah-blah 说个不停
All she does is go “blah-blah-blah“ all night. 她整夜说个不停。
　　
hit it off 投缘，一见如故
They hit it off instantly and have been good friends ever since. 他们一见面就很投缘，从此成了好朋友。
　　
zit 青春痘
Why is it that every time I have a hot date, I break out with a big zit on my face? 为什么每次我有重要约会时，脸上都会冒出一个很大的青春痘呢？
　　
put someone on the spot 让某人为难
Don’t put me on the spot like this. You know I can’t give you confidential information. 别这样让我为难，你知道我不能给你机密资料的。
　　
racket 非法行业，挂羊头卖狗肉
The police are determined to break up the racket. 警方决定打击这个非法行业。
　　
have it good 享受得很
She really has it good. Everybody caters to her every need. 她真是享受得很，大家都依着他。
　　
don’t knock it 不要太挑剔
Don;t knock it! You won’t be able to find another job that pays so well. 别挑剔了！你未必可以找到另外一个待遇这么好的工作！
　　
pig out 狼吞虎咽
We pigged out on potato chips and cookies until our bellies ached. 我们大吃薯条和曲奇，吃到肚子撑到痛为止。
　　
down in the dumps 垂头丧气
The players were down in the dumps after their team lost the championship game. 球员输掉决赛哪一场后个个垂头丧气。
　　
horse around 嬉闹
We’ve horsed around long enough. It’s time to get to work. 我们闹够了，该去工作了。
　　
pass something up 放弃某事物
You can’t pass up this job. This kind of opportunity comes only once in a lifetime. 你不可错过这个工作。这种机会一辈子才有一次。
　　
go whole hog 全力以赴
She went whole hog in planning he New Year’s Eve party. 她全心全力筹办新年晚会。
　　
shoo-in 长胜将军
There’s no way he can lose. He’s a shoo-in. 他不会输的，他是位长胜将军。
　　
get the ball rolling开始
Let’s get the ball rolling. 让我们开始吧。
　　
get on the ball 用心做
If you hope to keep your job, you’d better get on the ball and meet the deadline. 如果你还想要你的那份工作，你最好用心做，赶上最后期限！
　　
lady-killer 帅哥
He’s a real lady-killer. 他是个不折不扣的帅哥。
　　
lay off 停止，解雇
Lay off! I don’t need you to tell me what to do! 别再讲了!我不需要你告诉我怎么去做！
　　
knock it off=cut it off 停止
Knock it off! I’m trying to get some sleep. 别吵了！我正想睡觉呢！
　　
have a passion for 钟爱
I have a passion for blue dresses. 我钟爱蓝色的衣服。
　　
pep talk 打气，鼓励的话
The coach gave his team a pep talk at half time, hoping to lead them to victory.教练在半场时候给球员们打起，希望将他们引上胜利之途。
　　
pick someone’s brains 请教某人
I don’t understand any of this medical terminology. Do you mind if I pick your brains since you’re so knowledgeable in this area? 我对医学术语一无所知。你在这方面如此在行，我能不能请教你一下？
　　
pass out 醉倒了
He passed out after three beers. 喝了三杯啤酒后他就醉倒了。
　　
way back 好久以前
We’ve been friends since way back. 我们老早就是好朋友了。
　　
hit someone with a problem 让某人面对问题
I’m sorry to hit you with this problem. I don’t know who else to turn to. 很抱歉把这个问题抛给你，我不知道还可以找谁求助。
　　
have it bad for 狂恋
He really has it bad for her, but she has no ideas.他狂恋着她，而她却不知道。
　　
hung over 宿醉未醒
Don’t disturb him. He’s still hung over from last night.别吵醒他，他宿醉仍未醒。
　　
has-been 过时的人或物
Lisa is a has-been. No one will hire her any more. 丽莎已经过时了。没人会再雇佣她。
　　
have a bone to pick with 有账要算
I have a bone to pick with you. You still owe me the fifteen dollars you borrowed. 我有账跟你算。你向我借的十五美金还没还呢

　　sheep（n.羊, 绵羊, 羞答答的人, 胆小鬼, 信徒。）一词在英语里常有一种“受害者”、“软弱之辈”、“没有抗拒能力的人”的意思，从下面这些习语和谚语中我们就能感觉出：

a wolf in sheep's clothing　披着羊皮的狼, 口蜜腹剑的人
a black sheep　害群之马; 拒绝参加罢工的工人
a lost sheep　迷途羔羊, 迷失正道的人
a sheep among wolves 落入狼群; 落在一群恶汉手中的善良人
as a sheep among the shearers 　仿佛落在剪羊毛工人手里的绵羊
count sheep　数羊(心里计数以求入睡)
follow like a sheep 　盲从
return to one's sheep [muttons]　回到本题
separate the sheep from the goats　区别好人和坏人
sheep and goats　善人与恶人　(来自《圣经》)
sheep that have no shepherd　乌合之众

A lazy sheep thinks its wool heavy.　懒羊自觉羊毛重。
As soon goes the young lamb's skin to the market as the old ewe's.　老羊皮上了市，小羊皮也跟着来。
As well be hanged for a sheep as for a lamb.　偷大羊或偷小羊反正都得挨绞刑; 一不做二不休
Carrion crows bewail the dead sheep and then eat them.　乌鸦吃死羊，先要哭一场；猫哭老鼠假慈悲。
Every time the sheep bleats it loses a mouthful.　羊每叫一次，就少吃一口。
If one sheep leap over the dyke, all rest will follow.　一羊跳过沟，众羊跟着跳。
If the beard were all,the goat might preach.　如果长胡就好，山羊也可讲道。
It is a foolish sheep that makes the wolf his confessor.　蠢羊才向狼忏悔。
Make sheep’s eyes at somebody　愚笨地向某人献殷勤
One butcher does not fear many sheep.　屠夫不怕羊多。
One scabbed sheep infects the whole flock.　一只羊生癣，群羊受害。
The dust raised by the sheep does not choke the wolf.　羊踩起的灰尘挡不住狼。
The life of the wolf is the death of the lamb.　有活的狼就有死的羔羊。
There is a black sheep in every flock.　到处都有害群之马。

（摘自《新东方英语》第15辑）

鹬蚌相争，渔翁得利: two dogs fight for a bone, and a third runs away with it.

玉不琢，不成器: C: A piece of jade unless cut forms no article of vertu. / E: An uncut gem goes not sparkle. / The finest diamond must be cut. / Unpolished pearls never shine.

十年树木，百年树人: C: It takes ten years to grow a tree and a hundred years to bring up a generation of good men. / E: It takes three generations to make a gentleman.

学无止境: C: knowledge is infinite / E: progress sometimes uses a comma, but never a full stop.

此地无银三百两: never try to prove what nobody doubts.

严师出高徒: C: Good pupils are to be brought up by strict teachers. / E: It is the bridle and spur that makes a good horse.

得不偿失: give a lark to catch a kite.

对症下药: a disease known is half the cure.

君子之交淡如水: a hedge between keeps friendship green.

化干戈为玉帛: bury the hatchet.

家和万事兴: he is happiest, be he king or peasant, who finds peace in his home.

江山易改，本性难移: the leopard cannot change its spots.

留得青山在，不怕没柴烧: where there is life, there is hope.

狡兔三窟: the mouse that has but one hole is quickly taken.

举一反三: half a tale is enough for a wise man.

当局者迷，旁观者清: outsiders see more than insiders. / standers-by see more than gamesters.
世上无难事，只怕有心人: dogged does it.

笨鸟先飞: C: a slow sparrow should make an early start. / E: a lame traveler should get out betimes.

冷暖自知: every man is best known to himself.

有情人终成眷属: every jack has jill.

宁为玉碎不为瓦全: better death than dishonor.

情人眼里出西施: if jack is in love, he is no judge of jill’s beauty.

拳不离手，曲不离口: no day without a line.

吃一堑，长一智: by falling we learn to go safely.

塞翁失马: no great loss without some small gain.

天无绝人之路: god tempers the wind to the shorn lamb.

仁者见仁，智者见智: E: the donkey means one thing, and the driver another. / C: the benevolent see benevolence and the wise see wisdom.

师傅领进门，修行在个人: no man is his craft’s master the first day.

o love and to be loved is the greatest happiness of existence.-----Sydney Smith
爱人和被人爱是人生最大的幸福。 -------悉尼。史密斯

All love is sweet, given or returned. Common as light is love, and its familiar voice wearies not ever.------Shelley
所有的爱都是甜蜜的，无论是给予还是回报。爱就像阳光一样无所不在，他那熟悉的嗓音永远不会消沉。 ----雪莱

A true friend is one soul in two bodies. -----Aristotle
真正的朋友是异体同心。 ----亚里士多德

Friendship with a man is friendship with his virtue. -----Mencius
友者也，友其德也。 -----孟子

Prosperity makes friends, adversity tries them. ------Publius Syrus
富贵交友易，患难显真情。 -----塞卤士

Publicity attracts friends, prosperity attaches friends, but adversity is the acid test of true friends.------Seneca
盛名招来朋友，成功来自朋友，而逆境乃真正友谊之试金石。 -----塞涅卡

There is no man that impart his joys to his friends, but that he joy the more; and no man that impart his griefs to his friends, but he grieve the less. ----Bacon
与朋友分享欢乐者，无不欢乐倍增；与朋友分享悲伤者，无不悲伤减半。 ----培根

The friendship between gentlemen appears indifferent but is pure like water; the friendship between mean men is as sweet as wine. ----The book of rites
君子之交淡如水；小人之交甘若酒。 ----礼记

To find a friend one must close one eye--to keep him, two. ----Western Proverb
交朋友要睁一只眼闭一只眼----维持友谊则要闭上双眼。 -----西方谚语

Hatred paralyzes life; love release it. Hatred confuses life; love harmonizes it. Hatred darken life; love illuminates it. -----Martin Luther King
恨使生活瘫痪无力，爱使他重获新生。恨使生活混乱不堪，爱是它变得和谐。恨使什么漆黑一团，爱使它光彩夺目。 --马丁。路德。金

In giving advice, seek to help, not to please, your friend. ----Solon
提出忠告应该在帮助朋友而非取悦于朋友。 ----梭伦

It's difficult to know at what moment love begins; it is less difficult to know that it has begun. ---H.W.Longfellow
知道爱情开始是困难的，但知道爱情已经开始则不那么困难了。 ----H。W。朗费罗

If you'd be loved, be worthy to be loved. ----Ovid
要得到别人的爱，就必须要有值得爱的地方。 ---奥维德

Love is ever matter of comedies, and how and then of tragedies. ----Bacon
爱情常是喜剧，偶尔是悲剧。 ----培根

Love lives in cottages as well as in courts. ----George Herbert
爱在茅屋，亦在深宫。 ----乔治。赫伯特

Human nature is so constructed that it gives affection most readily to those who seem least to demand it.------Bertrand Russell
人的天性就是如此，他最乐意将爱给予那些似乎最不强求爱的人。 -----罗素

Love triumphs over everything. Love has no age, no limit and no death. ----John Galsworthy
爱情战胜一切。爱情没有寿命，没有极限，没有死亡。 ----约翰。高尔斯华

A man with few frinds is only half-developed;there are whole sides of his nature which are lockes up and never been expressed.He cannot unlock them himself,he cannot even discover them.Friends alone can stimulate him and open him.------randolph bourne
朋友寥寥无几的人成长不全，他的本性中有不少被封闭和从未显露的层面；他自己无法开启，甚至不会发现，惟有友人才能激励他，启发他。-----伦道夫。伯恩

Sweetest joy ,the wildest woe is love.------philip bailey
爱情是最甜蜜的欢乐，最强烈的痛苦。-----菲利浦。贝利

There is hardly any activity,any enterprise ,which is started with such tremendous hopes and expectations,and yet which fails so regularly,as love.------erich fromm
几乎没有任何活动、任何事业如同爱情一般；开始时充满着无限的希望与期待；而结束时却毫不例外地落空。-----埃里克。弗洛姆

Man's love is of man's life a thing apart,'Tis woman's whole existence.------byron
爱情是男人生命中的一部分，却是女人生命的全部。------拜伦

Marriage is like life in this --that it is field of battle ,and not a bed of roses.------robert Stevenson
婚姻生活---乃战场而玫瑰花朵。-----罗伯特。史蒂文森

Men are April when they woo,December when they wed;maids are May when they are maids,but the sky changes when they are
wives.------Shakespear
男人求婚时像四月天，婚后像十二月天；女人少女时像五月天，为人妻后就变天。-----莎士比亚

It is hard for the human soul not to love something ,and our mind must of necessity be drawn to some kind of affection.-----Jerome
要使人的灵魂不去爱是很难的，而我们的思想也有必要被某在种爱所吸引。------杰洛姆

Advice is like snow,the softer it falls,the longer it dwells upon ,and the deeper it sinks into,the mind.----Samuel Coleridge
忠告就像雪花，飘落得越轻柔，就越能持久，也越能深深地潜入人心。-----塞缪尔。柯尔雷基

If a man does not make new acquaintance as he advances throufh life ,he will soon find himself aline .-----Samuel Johnson
如果一个人在一生中不结交新朋友，他很快就会发现自己很孤独。-----塞缪尔。约翰逊

None but the brave desrves the fair.------John Dryden
英雄配美人。-----约翰。德莱顿

One is easily fooled by that which one love. -----Moliere
人容易被所爱的人愚弄。 ----莫里衰

An immature person may achieve great success in a carreer but never in a marriage. -----Benjamin Spock
不成熟的人或许在事业上有很大的成就，在婚姻上则不然。 ----本杰明。史波克

The happiest women, like the happiest nations, have no history. -----George Eliot
最幸福的女人，像最幸福的民族一样，没有历史。 ----乔治。艾略特

When success comes in the door, it seems, love often goes out the window. -----Joyce Brothers
成功来到门前时，爱情往往就走出了窗外。 -----乔伊斯。卜洛泽

Treasure is not always a friend , but a friend is always a treasure. ----Bacon
财富不是永远的朋友，朋友才是永远的财富。 ------培根

Love should be a tree whose roots are deep in the earth, but whose branches extend into heaven. ---Bertrand Russell
爱情之树应该深深扎根在泥土中，而起枝条则要伸展与广阔的天空。 ------罗素

Loveliness, needs not the foreign aid of ornament, but is when unadorned, adorned the most. ---James Thompson
可爱，并不需要外来的装饰，天然的可爱远比雕饰的更可爱。 -----詹姆斯。汤普森

As selfishness and complaint cloud the mind, so love with its joy clears and sharpens the vision.------Helen Keller
自私和抱怨是心灵阴暗，愉悦的爱则使视野明朗开阔。 ----海仑。凯勒

You shall judge a man by his foes as well as by his friends. ----Joseph Conrad
你可以通过一个人的朋友，也可以通过一个人的敌人来判断的为人。 -----约瑟夫。康拉德

The spirit of rejection finds its support in theconsciousness of separateness; the spirit of acceptance finds its base in the consciousness of unity. ------Tagore
拒人千里之外源于分裂的意识，对人宽容大度则源于统一和谐的意识。 ----泰戈尔

Be of love a little more careful than of anything. ----E.E.Cummings
对待爱情应该比对其它任何事都更谨慎。 ---E。E。康明斯

Wives are young men's mistresses; companions for middle ages and old men's nurses. ----Bacon
妻子是年轻人的情妇；中年人的伴侣；老年人的看护。 ----培根

As the tree wants to remain quiet, thewind won't stop. As the son wants to serve his parents, they cannot wait. -----Han Inn
树欲静而风不止；子欲养而亲不待。 -----韩婴

Example is more efficatious than precept. ----Samuel Johnson
身教重于言教。 ----塞缪尔。约翰逊

Home is where the heart is. -----Pliny
家者，心之所系也。 ----普里尼

When we lose one we love, our bitterest tears are called for by the memory of hours when we loved not enough.-----Maurice Maeterlinck
当失去心爱的人时，我们抛洒悲苦的眼泪，那是因为我们想起了过去没有好好的深爱他们。 ----莫里斯。梅特林克

Rotten wood is not worth carving; a wall of dirty earth is not worth whitewashing. ----Confucius
朽木不可雕也。粪土之墙，不可污也。 ----孔子

The dutiful sons of nowadays are considered those who can feed their parents. Even dogs and horses are fed. without reverence, what is the difference? ----Confucius
今之孝者，是谓能养。至于犬马，皆能有养。不敬，何以别乎？ ----孔子

That which one cannot experience in daily life is not true for oneself. ----Lawrence
日常生活中经历不到的事，对人们来说是不真实的。 ---劳伦斯

While his parents are alive, the son may not go abroad to a distance. If he does go abroad, he must have a fixed place to which he goes. -----Confucius
父母在，不远游，游必有方。 ---孔子

Be slow in choosing a friend; slower in changing. -----Benjamin Franklin
选择朋友要慎重，改换朋友更要慎重。 -----本杰明。富兰克林

The language of friendship is not words but meanings. -----H.D.Thoreau
友谊的语言不是词语，而是意义。 ----梭罗

Let the dead have the immortality of fame, but the living the immortality of love. ----Tagore
让逝者拥有不朽的荣誉，让生者拥有不朽的爱情。 -----泰戈尔

New love is brightest, and long love is greatest; but revived love is the tenderest thing known upon earth. -----Thomas Hardy
新生的爱情殉丽多彩，长久的爱情崇高伟大；但复苏的爱情则是世界上最温柔的事情。 -----托马斯。哈代

One cannot be strong without love. For love is not an irrelevant emotion; it is the blood of life, the power of reunion of the separated. -----Paul Tillich
没有爱，人无法坚强，因为爱不是一种无足轻重的情感；它是生命的血液，是分离者重新团聚的力量。 ---保罗。蒂里希

Our hours in love have wings; in absence crutches. -----Colley Cibber
爱情的时光长出了翅膀；离别时，它们是我们的精神支柱。 ----科雷。西柏

We choose our friends by instinct, but we keep them by judgement. ----Alfred Capus
我们选择朋友靠的是本能，而保持友谊靠的是判断。 ----阿尔拂雷德。卡普斯

A man dies often as he loses a friend. But we gain new life by new contacts, new friends. -----Bacon
一个人每逢失去一个朋友就等于经历一次死亡。但是取得新联系，结识新朋友却又使我们获得了新的生命。 ----培根

True love's the gift which God has given to man alone beneath the heaven. ----Sir Walter Scott
真爱是上帝单独赐予普天下芸芸众生的礼物。 -----沃尔特。司各特

And when love speaks, the voice of all the gods makes heaven drowsy with the harmony. ----Shakespeare
当爱说话时，众神的声音是苍天沉浸在和谐的静寂中。 ----莎士比亚

Love is an endless mystery, fot it has nothing else to explain it. -----Tagore
爱是一个无穷无尽的迷，因为没有任何其他东西能够解释它。 ----泰戈尔

Among those whom I like, i can find no common denominator, but among those whom i love, i can: all of them make me laugh. ----W.H.Auden
我无法在我所喜欢的人中间找到共同的特征，但我能在我所爱的人中间找到它：他们都会是我欢笑。 ---W。H。奥登

There's noting half so sweet in life as love's young dream. -----Thomas Moore
生命中没有任何东西能像进入充满活力的爱之梦那样甜美。 ----托马斯。莫尔

Love is the joy of the good, the wonder of the wise, the amazement of the gods; desired by those who have no part
in him , and precious to those who have the better part in him. ---Plato
爱是美好带来的欢欣，智慧创造的奇观，神仙赋予的惊奇。缺乏爱的人渴望得到它，拥有爱的人又万般珍惜它。 ---柏拉图

There is no paradise on earth equal to the union of love and innocence. ---Rousseau
人世间最大的幸福莫过于既有爱情又爱的纯洁无暇。 ---卢梭

The good life is one inspired by love and guided by knowledge. -----Bertrand Russell
美好的生活是一种由爱激励和由知识指导的生活。 ----罗素

A true friend is one who overlooks your failures and tolerates your successes. ----Doug Larson
真正的朋友从不追究你的过错，也不嫉妒你的成功。 ----道格。拉森

The best proof of love is trust. ----Joyce Brothers
爱的最好的证明就是信任。 -----乔治斯。布格泽斯

Love is an active power in man, a power which breaks through the walls which separate man from his fellow men which unites him with others; love makes him overcome the sense of isolation and separateness, yet it permits to be himself, to retain his integrity. ----Erich Fromm
爱是活跃于人心中的一种力量，它冲破人与人之间的隔阂，是我们紧紧相连；它使我们战胜孤独无助，但仍使我们保持自我个性的独立完整。 ----埃里克。拂洛姆

Love, friendship, respect, do not unite people as much as a common hatred for something. ---chekhov
爱情，友谊和尊敬都不如对某事物的共同的恨那样能把人们团结起来。 -----契可夫

He who has a thousand friends has not a friend to spare, and he who has one enemy will meet him everywhere.-----R.W.Emerson
有千百个朋友也不够多，只有一个敌人却到处可见。 -----R。W。爱默生

A man can fail many times, but he isn't a failure until he begins to blame somebody else.
J. Burroughs. Averican naturalist　
一个人可以失败多次，但是只要他没有开始责怪旁人，他还不是一个失败者。
美国博物学家巴勒斯. J.　

All of us bear witness to the dissolution of our piece of creation. Only the novelist can restore to us, in the miracle of ink that pours itself like blood onto paper, the lineaments of our lost worlds, alive.
Norma Rosen, American novelist
　

我们都眼见自己创造物的变化消亡，唯有小说家能凭借墨水拥有像血一样息行流注纸上的奇迹，为我们恢复失去的世界，使它的面貌活灵活现。
美国小说家   罗森. N.

All that you do, do with your might; things done by halves are never done right.
R. H. Stoddard, American poet　
做一切事都应尽力而为，半途而废永远不行。
美国诗人   斯大林拖达德. R. H .

Between the annihilating fierceness of personal ambition and those who clutter its path, there is only one possible mediator, and that is love.
Norma Rosen, American novelist　
能使凶险的个人野心湮灭和塞满实现野心的人流之间，只有一样是可能的调节剂，那就是“爱”。
美国小说家罗森. N.

Creativity is no more teachable than heritable, No more than the most detail-perfect doll can transubstatiate into a living, breathing baby.
Norma Rosen, American novelist　
创造能力既不是遗传的，也不是教得会的。正如再怎样完美制作的洋娃娃，也不能够变成一个会呼吸的活的婴儿。
美国小说家罗森. N.

Dare and the world always yields. lf it beats you sometimes, dare it again and again and it will succumb.
W. M . Thackeray. British novelist　
大胆挑战，世界总会让步。如果有时候你被它打败了，不断地挑战，它总会屈服的。
英国小说家萨克雷. W. M.

Few things are impossible in themselves; and it is often for want of will, rather than of means, that man fails to succeed.
La Rocheforcauld, French writer　
事情很少有根本做不成的；其所以做不成，与其说是条件不够，不如说是由于决心不够。
法国作家罗切福考尔德，L.

Genius only means hard-working all one's life.
Mendeleyev, Russian chemist
天才只意味着终身不懈地努力。
俄国化学家门捷列耶夫

Great works are performed not by strengh, but by perseverance.
Samuel Johnson, British writer and critic　
完成伟大的事业不在于体力，而在于坚韧不拔的毅力。
英国作家和评论家约翰逊. S.

I have nothing to offer but blood, boil, tears and sweat.
Winston Churchill, British politician
　我能奉献的没有其它，只有热血、辛劳、眼泪与汗水。
英国政治家丘吉尔.W.
If you have great talents, industry will improve them; if you have but moderate abilities, industry will supply their deficiency.
Joshuas Reynolds, American female essayist
如果你很有天赋，勤勉会使其更加完善；如果你能力一般，勤勉会补足其缺陷。
美国女散文家雷诺兹. J.

It is easier to fight for principles than to live up to them.
Adlai Stevenson, British writer
为原则而斗争比实践该原则要容易。
英国作家   史蒂文森. A.

It is Enterprise which builds and improves the world's possessions. Thrift may be the handmaid and nurse of Enterprise. But equally she may not. For the engine which drives Enteprise is not Thrift, but Profit.
John Maynard Keynes, British economist
进取精神建造了和增加了世界上的财富。节俭可以是进取精神的仆人的护理人，同样地也可以不是。因为进取精神的动力不是节俭，而是利润。
英国经济学家凯恩斯.J. M.

It never will rain roses. When we want to have more roses we must plant trees.
G. Eliot, Btitish novelist
天上不会掉下玫瑰来，如果想要更多的玫瑰，必须自己种植。
英国小说家艾略特. G.

Jovons saw the kettle boil and cried out with the delighted voice of a child; Marshal too had seen the kettle boil and sat down silently to build an engine.
John Maynard Keynes, British economist
杰文斯看见壶开了，高兴得像孩子似地叫了起来；马歇尔也看见壶开了，却悄悄地坐下来造了一部蒸气机。
英国经济学家    凯恩斯. J. M.

Man errs so long as he strives.
Johann Wolfgang Goethe, German poet and dramatist
杰文斯看见壶开了，高兴得像孩子似地叫了起来；马歇尔也看见壶开了，却悄悄地坐下来造了一部蒸气机。
英国经济学家凯恩斯. J. M.
Man errs so long as he strives.
Johann Wolfgang Goethe, German poet and dramatist 人只要奋斗就会犯错误。
德国诗人、剧作家歌德.J M.
Miracles sometimes occur, but one has to work terribly for them.
C. Weizmann. Irish president 奇迹有时候是会发生的，但是你得为之拼命的努力。
爱尔兰总统魏茨曼.C.
My fellow Americans, ask not what your country can do for you, ask what you can do for your country. My fellow citizens of the world: ask not what American will do for you, but what together we can do for the freedom of man.
John Kennedy, American president 美国同胞们，不要问国家能为你们做些什么，而要问你们能为国家做些什么。全世界的公民们，不要问美国将为你们做些什么，而要问我们共同能为人类的自由做些什么。
美国总统肯尼迪.J.
Our destiny offers not the cup of despair, but the chalice of opportunity.
Richard Nixon, American president 命运给予我们的不是失望之酒，而是机会之杯。
美国总统尼克松。R.
Patience is bitter, but its fruit is sweet.
Jean Jacques Rousseau,French thinker
忍耐是痛苦的，但它的果实是甜蜜的。
法国思想家卢梭.J.J
Progress is the activity of today and the assurance of tomorrow.
Emerson, American thinker 进步是今天的活动、明天的保证。
美国思想家爱默生

Should the diver parse, from the ravening monster's jaw he'd never hold the precious pearl, the bright pearl, in his grasp.
Jaber, Kuwait king 采珠人如果被海中张牙舞爪的怪物吓住，他就得不到宝贵的闪闪发亮的珍珠。
科威特国王贾比尔
The world can be changed by man's endeavor, and that this endeavor can lead to something new and better. No man can sever the bonds that unite him to his society simply by averting his eyes. He must ever be receptive and sensitive to the new; and have sufficient courage and skill to face novel facts and to deal with them.
Franklin Roosevelt, American president 人经过努力改变世界，这种努力可以使人类达到新的、更美好的境界。没有人仅凭闭目、不看社会现实就能割断自己与社会的联系。他必须敏感，随时准备接受新鲜事物；他必须有勇气与能力去面对新的事实，解决新问题。
美国总统罗斯福,F.
There is no royal road to science,and only those who do not dread the fatiguing climb of its steep paths have a chance of gaining its luminous summits.
Karl Marx, German revolutionary 在科学上没有平坦的大道，只有不畏劳苦沿着其崎岖之路攀登的人，才有希望达到它光辉的顶点。
德国革命家马克恩.K.
The man who has made up his mind to win will never say "impossible".
Bonapart Naploeon, French emperor 凡是决心取得胜利的人是从来不说“不可能的”。
法国皇帝拿破仑.B.
To do whatever needs to be done to preserve this last and greatest basin of freedom.
Ronald Reagan, American president 为了保住这最后的、最伟大的自由堡垒，我们必须尽我们所能。
美国总统里根.R.

To strive, to seek ,to find and not to yield.
Alfred Tennyson, British poet 要奋斗，要探索，要有所发现，而不要屈服。
英国诗人丁尼生，A.
We cannot always build the future for our youth, but we can build our youth for the future.
Franklin Roosevelt, American president 我们不能总是为我们的青年造就美好未来，但我们能够为未来造就我们的青年一代。
美国总统罗斯福，F.
We cannot wait for favors from nature; we must take them from her-- that is our task.
Ivan V.Michurin, Russian agronomist 我们不能等待大自然的恩赐，我们必须向她索取——这就是我们的任务。
俄国家艺学家米丘林I.V
When the going gets tough, the tough get going.
Seebohm CAaroline, British writer 艰难之路，唯勇者行。
英国作家卡罗琳，S.
Where there is a will, there is a way.
Thomas Edison, American inventor 有志者，事竟成。
美国发明家爱迪生.T.
Where there is no hope, there can be no endeavor.
Sanuel Johnson, British writer and critic 哪里没有希望，哪里就不可能有努力。
英语作家、评论家约翰逊.S
You can't build a reputation on what you are going to do.
Henry Ford, American businessman
你不能靠你声称将要去做的事情来建立声誉。
美国实业家福特.H.
You never know what you can do till you try.
Frederick Marryat, British novelist 除非你亲自尝试一下，否则你永远不知道你能够做什么。
英国小说家马里亚特。

广告英语语言特色的研究

睿青 — Sat, 30 Aug 2008 09:51:58 +0800

在商品经济繁荣、信息充斥的今天,广告已经渗透到生活的每一个角落,成为人们生活中不可缺少的组成部分。广告英语,作为广告信息编码的一种应用文体,已逐渐从普通语言家族中脱颖而出,形成一种相对独立的独具特色的应用性语言。它同文学语言、科技语言或书面语言相比有许多不同之处。文学语言注重形象,选词考究。科技语言用词准确,重在论证。而广告语言则不拘一格,运用各类语言形式来体现其语言的新颖、多样、生动和形象。综观商业发展史,成功的优质名牌产品,总是有与之相应的广告作先导,在激烈的商品市场竞争中,广告词撰写者总是深思熟虑,以新颖别致的词汇,言简意赅的语句和生动有趣的修辞手法,博得消费者对商品的信赖和喜爱。虽然广告英语不能一概而论,但一般说来,有以下几个特点:

　　一、词汇特色(lexical characteristics)

　　广告英语词汇有别于普通英语,有其独到之处。其词汇特色主要体现在以下几个方面:

　　1. 文字简洁,句式精悍。莎士比亚说过:"简洁是智慧的灵魂。"广告,因视其篇幅收费,故需要在有限的空间和时间里发挥出最大的效益,用简短的文字将内容完整清晰地表达出来。简洁的广告让人一目了然,过目不忘,既引起读者的注意和兴趣,又烘托主题、突出重点。因此,一些单音节或字母较少的词语经常被使用。如:

　　Buy one, get more。

　　这是一则汽车销售广告。buy和get是两个简单的单音节动词,直截了当地将广告商与消费者之间的双边活动表现出来。一方面反映了广告商的诚意,另一方面使消费者产生简单、快捷、实惠的感觉,从而增添了买卖关系的可信度。

　　2. 新颖别致,措辞独特。广告的目的在于吸引读者,在有限的空间创造出无限的视听效果。这主要表现在复合词的运用上,因为复合词的构成不受英语句法在词序排列上的限制,运用得比较灵活,比较口语化。其结构也表现得新颖别致,很容易产生印象,便于人们长期记忆。如:

　　Do you know when you can save 35% or even 60% on out-of-state phone calls? (长途电话广告)

　　3. 善于创新。广告商善于利用文字游戏变化拼写,把人们所熟悉的字或词故意拼错,或者加上前缀或后缀合成新词。虽然新词与原词形态不同,但仍不失原义,而且更增添了新意,利用歧义达到暗示与推销产品的目的。创造新词不仅有效地传播信息,而且赋予了广告极大的魅力。如有一则饮料广告是这样写的:The Orangemostest Drink in the World. Orangemostest是由orange+most+est构成的,表明这种橙汁饮料质量高。

　　还有一则宾馆广告:Going East, Staying Westin。(Westin 为宾馆名)。在这则广告中广告商故意把Western写成 Westin,力求新颖,给消费者留下深刻印象。

　　4. 巧用形容词。为了推销产品,描述产品的性能和品质,对产品进行美化和粉饰,广告中经常大量使用具有积极肯定意义的褒义色彩浓厚的评价性形容词(evaluative adjectives)或形容词的比较级和最高级,以突出推销的产品优越于同类的或以往的商品。

　　You are sure of personal freshness—lasting day and night freshness—and sure of a lovely, lingering perfume。 This winter—be sure. Use doubt-sure body mist the perfumed deodorant. (香水广告)

　　5. 妙用人称代词。为了缩短广告商与消费者的距离,联络彼此的感情,给消费者一种身临其境的感觉,同时增加广告的信誉度和消费者的参与感,广告英语中经常使用许多人称代词。通常第一人称指广告商,第二人称指消费者,第三人称指读者熟悉、敬仰或者喜欢的人或物。如一则手表广告是这样写的:

　　We made this watch for you—to be part of your life—simply because this is the way we always made watch. And if we may draw a conclusion, it will be this: choose once and choose well.

　　这则广告词中使用了we 和you两个人称代词,分别指代广告商和消费者。这似乎是广告商和消费者之间的直接对话。

　　6. 重复关键词。为了突出某一产品和信息,通过有意识地重复某个关键词语或相同句子结构,强化语义,突出主题,展现情感,使广告的主要信息得到充分强调,增加力度。广告语言句式简单,口语性强,利用重复可以帮助受众解决"认识广度局限性"的难题,便于受众记忆。再者,广告英语充分运用语言的呼应原则(the principle of cohesion)帮助受众注意广告信息内容,因而获得广告的记忆价值。

　　Finish the job in less time, with less fuel and less noise.(汽车广告)

　　Free Hotel! Free Meals! Free Transfers! For a free "Stay-on-the-Way" in Amsterdam, you can rely on Kim. (旅游广告)

　　Persil washes whiter and it shows。 Persil takes care of whiteness. (Persil牌洗衣粉广告)

　　二、语法特色(grammatical characteristics)

　　1. 偏爱简单句。简单句言简意赅,让人一目了然。优秀的商品广告无不以简短洗练而著称。如:

　　Coke adds life. (可口可乐广告)

　　Travel, meet your neighbor. (波音飞机广告)

　　2. 多用祈使句。广告英语属于"鼓动性语言"(loaded language),祈使句的使用可以激起人们立即行动,去购买各种商品。例如:

　　Go ahead, you can rely on us. (保险与投资公司广告)

　　Get the feeling!(运动画报广告)

　　Come to where the flavor is.(万宝路香烟广告)

　　Say yes to life, no to drugs. (禁毒广告)

　　3. 常用省略句。省略句是建立在双部句的基础上。它结构简单,使语言果断、有力和自然,使广告在有限的篇幅里传达尽可能多的信息,加强广告的传播效果。如:

　　Deliciously simple. Simply delicious. (食品广告)

　　颇具美味的简单,颇为简单的美味。

　　这则广告虽然只是两个简单的副词和形容词的重复,却把该食品味美和食用方便等特点深深印在读者的脑海中。又如:

　　Smooth, rich, rewarding. (Mild牌香烟广告)

　　4. 巧用疑问句。据统计,每30句广告英语中就会出现一句疑问句。尽管疑问句形式各异,但共同的特点是口语色彩浓厚、浅显、随便、简练,有极强的表现力和浓郁的生活气息,引起读者的思考与共鸣,从而突出商品的某些特征,引起听众的注意。例如:

　　How can a magazine be strong regionally if it is not strong locally?(《亚洲周刊》推销广告)

　　Have you driven a Ford lately?(汽车广告)

　　上面两则广告站在用户立场上以问句形式出现,目的在于吸引读者去思考,去寻求答案。

　　What kind of man read Playboy? He's a man who demands ...

　　这则《花花公子》杂志的广告是一个设问的形式,通过回答问题,道清了杂志读者的特点,从而使那些羡慕这些读者的人快快订阅。又如:

　　Want to see yourself apart from your peers?想要离开你的同事吗?(招聘广告)

　　Need a cleaner that shines without scratching?需要一种光亮而不留擦痕的洗涤剂吗?

　　5. 妙用分离句。分离句(Disjunctive Clause)通过分号、句号、连接号、破折号等将句子成分联成更短的结构,它使得广告英语朗朗上口,信息突出,从而大大加强了广告的宣传效果。如:

　　Finally. The convenience of Silver Stone combined with glass! It's a cook's dream come true. (灶具广告)

　　...An automatic applicator gently smooths on soft cream or high-shine color for a smooth silky finish that lasts. And lasts. (涂药器广告)

　　6. 善用感叹句。感叹句的使用,旨在便于理解,加深记忆,引起强烈的感叹和惊喜的效果。如:

　　Domestos kill all known germs—dead!(Domestos厕所消毒杀菌剂广告)

　　Domestos杀死所有细菌——必死无疑!

　　My goodness! My Guiness! (Guiness啤酒广告)

　　我的天哪!Guiness啤酒!

　　7. 活用条件句。目的是把条件视为事实,加以主观设想和劝说,语气婉转,以增加宣传和劝说的力量。

　　If you suffer from indigestion, there is something you want to know. (营养食品广告)

　　Without vitamins, life itself would be impossible. (药品广告)

　　三、修辞特色(rhetoric characteristics)

　　用兵打仗要想出奇制胜需讲究兵法;同样,广告语言要独具一格也需讲究修辞法。要想在如林的广告中独树一帜,引人注目,增强语言的艺术性和感染力,离不开修辞手段淋漓尽致的发挥。这一点与语用学、修辞学范畴里的注意价值(value of attention)和新奇价值(value of surprise),即利用文字巧合别出心裁,吸引读者不谋而合。

　　从广告语言的引导功能来看,其动机是非常明确的,不宜过于暴露。一方面要竭力称颂产品的优异,另一方面要闪烁其辞。这是广告语言修辞的一大特色。

　　从修辞学角度来讲,广告文体是一种商业价值很高的信息传播性文体,对于广告人来说,其语符系统在承载表层信息的同时,也承载了与表层信息在形式上有关的蕴含语义,只有当被接受信息与承载信息等值或近似等值时,才会产生成功的广告效应。广告英语是属于鼓动性语言(loaded language)。如要在社会效果上有强烈的说服力和吸引力,须具备推销能力(selling power)、注意价值(attention value)和记忆价值(memory value)。就修辞而言,语义的等值理解要求有严密的逻辑性和语境的丰富性,修辞可以加深读者对宣传品的印象,具有一定的劝说功能。

　　从心理角度来看,语言活动涉及到心理活动。修辞利用联想作为心理活动的背景和桥梁,可以起到指物借意、言此意彼的效果。

　　从语言学角度来看,语言的有限性(构成语言形式的语符系统)可在修辞手法"催化"下变得无限。广告英语修辞手段的运用主要体现在以下几个方面:

　　1. 比喻(Simile, Metaphor, Metonymy)。根据两类不同事物的相似点,用一种事物来描绘另一种事物,借此对事物的特征进行描绘或渲染。通过使用比喻,将抽象、枯燥的事物与生动的、具体的事物进行类比,能使抽象的概念简单化、具体化,丰富内涵,深化主题,起到新颖和明显的效果,给人留下深刻的印象。例如:

　　Featherwater. Light as a feather.

　　此句采用明喻,形象而生动地突出了Featherwater牌眼镜质量轻的特点,借此来打动顾客。

　　You'd better off under the Umbrella.

　　这是一家旅行保险公司的广告。外出旅行,安全最为重要,这是每个外出旅行者最关心的问题。这家旅行保险公司利用了游客的这种普遍心理,运用umbrella(保护伞)这一喻体,形象地使旅客感受到:购买保险,外出远行,犹如置身于一顶保护伞下,可以无忧无虑地尽情享受旅行的乐趣;而且"better off"有"较自在、较幸福"之意,也就是说,购买了这种保险,能使你的旅行生活更自在,更富有乐趣。这则广告标题很短,但由于喻体选择恰当、形象,使游客对该公司的保险服务倍感亲切而又真实可信。

　　2. 拟人(Personification)。广告英语经常运用拟人的手段,赋予事物以人的情感、思维及形象等,使之人格化,从而使描写的事物生动形象,富于感情。例如:

　　They will stay on the job longer than most employees.

　　It handles the road as easily as it handles Mother Nature.

　　这分别是沃尔沃(Volvo)和福特(Ford)汽车的广告,这里广告分别用"坚持工作"和"对付道路"两个短语赋予汽车以人的特点、本领,读来倍感形象生动。

　　3. 双关(Pun)。双关的运用机智诙谐,独具匠心。作者抓住品牌的特点,运用高超的语言技巧,在特定的语言环境中,风趣地使用显然具有两种意义的词或词组,巧妙地利用同音或语意的联系,使语句具有双重意义,一明一暗,一假一真,形在此而意在彼,引起人们的联想。在广告中使用诙谐双关能增加语言的幽默感,吸引消费者的注意力,增强广告的宣传效果。如:Ask for MORE.

　　"MORE(摩尔牌)"是美国的一个香烟品牌,烟身细长,烟味柔和,非常受女性烟民的青睐。由于MORE与more读音相同,而含义不同,消费者自然而然地将摩尔牌香烟与"更多"的词意联系起来,这则广告中双关修辞手法的使用,既直接宣传了香烟的品牌,又具有向广大烟民劝购的双重作用。

　　4. 对比或对照(Contrast)。利用两个意义相反或矛盾的词以达到强化印象的效果。使句子结构整齐匀称,读起来声调铿锵,节奏强烈。例如:

　　The Winter Sports Car

　　Hot When It's Cold.

　　"hot" 与"cold"这对反义词相映成趣,表明冬季赛车销售依然火爆。

　　Tide's In. Dirt's Out.

　　此例为汰渍洗衣粉的广告,形象地显示出汰渍洗衣粉的去污力。

　　5. 夸张(Hyperbole)。为宣传产品,在消费者心目中树立起形象,广告词难免要"言过其实"。实际上,广告语言中夸张的运用极为广泛。但要运用得当,不可华而不实,无中生有。夸张的度要把握好,要尽量接近事实,靠近并能有效地描述所宣传的商品或品牌。例如:

　　Look young in only two weeks. 两周之内变年轻!

　　这则广告不仅使我们想起中国化妆品的一句广告语:"今年二十,明年十八"。这里夸张手法的巧妙运用,显示了作者高超的语言能力,使广告更具感染力。又如:

　　Now Sony turns your living room, you car and your backpack into a concert hall.(索尼音响装置广告)

　　6. 仿词(Neologism)。

　　有一则关于Weber 牌烧烤锅的广告是这样写的:

　　In a Cookout, It Outcooks.(Weber牌烧烤锅,烧烤一流。)

　　"cookout"与"outcook"词形相似,仿佛一对孪生子,读起来琅琅上口,听起来悦耳清晰,产生美妙的音乐效果;而且"outcook"为一杜撰词,由前缀"out"(意为超出、胜过)拼上"cook"创造出易为读者理解的"outcook"一词;此外,该词由于"cook"可作名词表示"厨师",因而暗含"胜过厨师"的意思,进一步使人联想到此种品牌烧烤锅的优异性能。

　　7. 扼式搭配(Zugema)。指用一个形容词或动词同时修饰或支配两个名词的方法。通过结构上的等同性与语义上的一词多义性之间的矛盾来制造出诙谐、幽默的效果,耐人寻味。如:

　　You manage a business, stocks, bonds and people. And now you can manage your hair. 你管理你的生意、股票、债券和人员,现在你可以管理你的头发了。

　　在这则洗发水的广告中,作者用"管理"一词和"头发"搭配使用,给人以新颖感。

　　广告作为信息的载体,与人们的生活密切相关。广告英语丰富多彩,新鲜活泼,具有浓郁的生活气息和强大的感染力和表现力,成为日常生活中一道亮丽的风景。随着时代的发展,广告英语将会增添新的内容,形成自己的特色。了解广告英语不仅有利于学好英语,弄清英语国家的文化、价值观念,更重要的是对于有效地宣传我国产品,使其打入并占领国际市场具有一定的现实意义。认真研究和掌握广告英语的语言特色,有助于把握英语发展的脉搏,跟上语言发展的步伐,扩大视野,提高英语的理解力和鉴赏力。